The retail landscape in Hanoi is poised for a transformative shift, particularly with the impending launch of the Hanoi Centre shopping mall, set to debut in 2025. Located within the Tien Bo Plaza mixed-use project, this 50,000 sqm retail space promises to bring fresh shopping experiences to the city. Meanwhile, the City Fringe area will see the addition of Takashimaya, a 20,000 sqm retail gem slated for completion by the end of 2026. With this wave of new supply, landlords may find themselves in a tug-of-war to entice tenants by offering attractive lease terms in a competitive environment.
Despite some turbulence, particularly marked by a negative net absorption of 25,530 sqm—largely due to Vincom Nguyen Chi Thanh’s exit from the Prime retail basket after downsizing—Hanoi’s retail market is not without optimism. The recent report from JLL underscores a resilient performance in the food and beverage, lifestyle, and entertainment sectors, especially those appealing to Gen Z and families. “New entrants and expansions—featuring Asian brands like KKV, OH!SOME, and Mr DIY—signal a strong leasing activity, as these businesses secure significant retail spaces ranging from 500 to 1,000 sqm,” the report noted.
The second quarter of 2025 did not welcome any new prime mall openings, leaving the supply in the City Centre at 55,000 sqm. Conversely, the City Fringe saw its total retail space contract to 581,045 sqm with the exclusion of Vincom Nguyen Chi Thanh. As a result, the City Centre’s vacancy rate crept up slightly to 4.6%, but with new vacancies set to attract tenants by late 2025. In contrast, City Fringe’s vacancy rate dropped to 7.3%, benefiting from the supply adjustments.
When it comes to retail rents, Hanoi’s City Centre experienced a monthly climb to USD 132.6 per sqm for ground-floor spaces in Q2. Meanwhile, rents in the City Fringe stabilized at USD 54.2 per sqm. Year-on-year, this marked a 3% increase in City Centre rents, even as City Fringe saw a slight dip of 0.9%. The competitive landscape of premium malls, including Lotte Mall West Lake and the upcoming Takashimaya, Thiso Mall Westlake, and CJ Shopping Centre slated for 2026-27, suggests that rent growth in the City Fringe will be measured in the coming years.
As the retail scene evolves, it appears that the thrill of shopping in Hanoi will continue to attract not only local shoppers but also adventurous visitors eager to explore fresh offerings. After all, you never know when a delightful discovery will pop up right around the corner!
What are the key upcoming developments in Hanoi’s retail sector?
The Hanoi Centre shopping mall, a significant 50,000 sqm venue, is expected to open in 2025 within Tien Bo Plaza, while Takashimaya is anticipated to add another 20,000 sqm to the City Fringe by the end of 2026.
How has occupancy changed in Hanoi’s retail market?
The City Centre’s vacancy rate has slightly increased to 4.6%, while the City Fringe saw a decrease to 7.3%, largely due to the exclusion of Vincom Nguyen Chi Thanh from the Prime retail basket.
What trends are impacting retail rents in Hanoi?
Retail rents in the City Centre have increased by 3% year-on-year, reaching USD 132.6 per sqm, while City Fringe rents have dipped by 0.9%. The competitive landscape, driven by new mall developments, poses challenges for rent increases in the City Fringe.
