In an unexpected partnership, famed condiment producer Heinz and beverage giant Smoothie King have come together to introduce a pioneering concept in the beverage industry – a smoothie that is based on ketchup. Drawing inspiration from the viral internet conundrum, ‘If tomatoes are a fruit, can ketchup be seen as a smoothie?’, this unique, limited-edition creation has been christened the Heinz Tomato Ketchup Smoothie.
This one-of-a-kind smoothie is a blend of Heinz Simply Tomato Ketchup and typical fruit smoothie components like acai sorbet, apple juice, strawberries, and raspberries. The collaboration has resulted in an intriguingly tangy yet sweet beverage that has been described by both companies as an ideal “refreshing summer sip.”
The Vice President of R&D and product marketing at Smoothie King, Lori Primavera, spoke about the process of creating this innovative smoothie. She said, “After several months of thorough R&D, testing and tasting, we have successfully developed a savoury-sweet blend that honours the versatility of the tomato. Our constant commitment to nutritious ingredients and our Clean Blends promise is evident in every recipe we create, and this daring new blend is no exception!”
The groundbreaking Heinz Tomato Ketchup Smoothie will be available at selected Smoothie King outlets in five US markets. These include Atlanta, Chicago, Denver, Miami, and the Greater New York/New Jersey area. Priced at US$5.70, this unique beverage will be on sale as long as stocks last.
Earlier this year, Heinz had also collaborated with the Philippine milk tea chain Macao Imperial Tea to create ReMix, an innovative blend of tea and condiments.
What is the Heinz Tomato Ketchup Smoothie?
The Heinz Tomato Ketchup Smoothie is a unique, limited-edition beverage developed in collaboration between Heinz and Smoothie King. It blends Heinz Simply Tomato Ketchup with classic fruit smoothie ingredients.
Where can I purchase the Heinz Tomato Ketchup Smoothie?
The smoothie will be available at select Smoothie King locations across five US markets: Atlanta, Chicago, Denver, Miami, and the Greater New York/New Jersey area.
What is the price of the Heinz Tomato Ketchup Smoothie?
The Heinz Tomato Ketchup Smoothie is priced at US$5.70 and will be available while supplies last.
