Hermes, the renowned French purveyor of luxury goods, has revitalized its presence in Hanoi by relocating its boutique to a fresh, new spot on Trang Tien Street.
Having been in its previous location for several years, the Hermes store has now found a new home within an impressive Art Deco structure situated in the heart of Hanoi’s commercial hub. The multi-level space is set up to elegantly display the full gamut of Hermes’s 16 distinct business areas, including leather goods, fashion, and accessories.
The interior design of the relocated store has been masterfully executed by RDAI, a renowned architecture firm based in Paris. The building’s architectural features, such as large windows and an open layout, have been utilized to their full capacity to ensure maximum natural light penetration.
Hermes first ventured into the Vietnamese market in 2008 and has been operating several additional stores, including one in Ho Chi Minh City’s Union Square. This recent boutique relocation is part of Hermes’s strategy to augment its expansion in Southeast Asia.
In a similar vein, Hermes has recently reopened its store in Bangkok’s IconSiam mall. The newly designed, larger store space reflects the escalating demand for luxury retail in the Thai capital.
When did Hermes first enter the Vietnamese market?
Hermes first made its entry into the Vietnamese market in 2008.
What are some of the features of the new store location in Hanoi?
The new Hanoi store, housed in an Art Deco building, boasts large windows and an open layout, designed to maximize the use of natural light. It showcases the full range of Hermes’s 16 métiers, or business areas across several floors.
What is Hermes’s overall strategy in Southeast Asia?
Hermes’s strategy in Southeast Asia involves expansion and growth, reflected in the relocation and redesign of its stores in high-demand areas such as Hanoi and Bangkok.
