British lingerie brand Janet Reger has signed a new global licensing deal with Hong Kong’s Hop Lun, one of the world’s largest lingerie and swimwear designers and producers.
A newly launched diffusion line ‘Janet Reger Rouge’ is the first move by the 50-year-old brand Janet Reger to democratize its lingerie offer on a global scale.
Founded in the 1960s by Janet Reger, who died in 2005, the brand is now run by her daughter Aliza who continues to uphold the label’s mantra of “Confident Beauty Undressed”.
“Hop Lun’s expertise and manufacturing capabilities paired with the Reger heritage make the perfect partnership,” said Aliza Reger.
Described as ‘age agnostic’, ‘Janet Reger Rouge’ covers four design stories and spans 36 pieces, all aimed at the contemporary woman.
Erik Ryd, Hop Lun’s founder and CEO said it is amazing to think that more than 50 years ago Janet Reger was the first lingerie brand that really celebrated being a woman.
“This ethos still exists today and we are excited about both the collaboration and the opportunity to bring the Janet Reger Rouge brand to new, global markets”.
Hop Lun, founded in 1992, provides fashion lingerie and swimwear to major global brands and retailers. The company also founded its own retail brand 6ixty8ight.