Hydro Flask, the US brand of high-performance, insulated stainless-steel flasks targeting the outdoors market, has launched in Hong Kong.
From this month, Hydro Flask products are being sold by Hong Kong retailers through an expansion of the company’s partnership with the Primer Group. Products will be stocked through outdoor and sporting goods retailers, lifestyle stores, travel retailers and gourmet grocers.
“We’re excited to expand our strong relationship with Primer to bring Hydro Flask to Hong Kong. It’s a key part of our global expansion and influences markets beyond Asia,” said Mike Wallenfels, VP of global sales at Hydro Flask.
The brand’s launch is timely as growing numbers of Asian consumers are purchasing reusable containers in preference to single-use plastic and paper cups, for environmental reasons.
The company produces containers suited to cold drinks, coffee, beer, wine and food, along with backpacks, casual clothing and accessories.
Hydro Flask is a subsidiary of listed company Helen of Troy Limited.