Brand Studio Lifestyle, the parent company of Indian fast-fashion labels Highlander and Tokyo Talkies, has expanded its operations into the Middle East with the launch of three flagship stores in the United Arab Emirates (UAE).
The new stores have been established in prominent shopping locations, including the BurJuman Mall in Dubai and the Sahara Centre and Mega Mall, both situated in Sharjah. The Sahara Centre location is the largest of the three, spanning an impressive 9,000 square feet, while the other two stores each occupy 5,000 square feet spaces.
Shyam Prasad, the co-founder and CEO of Brand Studio Lifestyle, expressed his optimism about this international venture, stating that it closely aligns with the increasing demand for Indian fashion within the Middle East. He highlighted the company’s pioneering status in terms of exporting Indian fast fashion on a global scale, expressing hope that this move will inspire other domestic brands to explore international expansion.
The company also disclosed plans to further strengthen its presence in the region. By next year, Brand Studio Lifestyle aims to open an additional seven stores, as well as establish 600 shop-in-shop formats across various large-format and multi-brand outlets.
Rapheal Lifestyle, the retail and consumer-facing subsidiary of the UAE-based Rapheal Group, has been instrumental in supporting the launch of these stores. The founder of Rapheal Pozholilparambil emphasized the significance of the launch. He explained that the objective is not simply to introduce new retail outlets, but to offer customers an affordable, accessible, and expressive lifestyle experience.
What is the significance of Brand Studio Lifestyle’s entry into the Middle East market?
The company’s expansion into the Middle East aligns with the growing demand for Indian fashion in the region. This move also signifies the brand’s intent to internationalize Indian fast-fashion.
Where are the new flagship stores located?
The three flagship stores are located at the BurJuman Mall in Dubai, and the Sahara Centre and Mega Mall in Sharjah, UAE.
What are the company’s future plans in the region?
Brand Studio Lifestyle intends to expand its presence by opening seven more stores in the region by next year. The company also plans to establish 600 shop-in-shop formats across various large-format and multi-brand outlets.
