In a recent meeting in Zurich, the founders of RootBridge, Ajay P. Singh and Nayan Srivastava, discussed the potential impact of the new free trade agreement between Switzerland and India, which takes effect on October 1. While the treaty may not have an immediate investment angle, Singh expressed optimism about its long-term stimulating effects, remarking, “We do expect a stimulating effect, including for our activities.”
RootBridge has unveiled the Diversified India Growth Fund, a Luxembourg-domiciled evergreen investment vehicle that allocates 47.5 percent to private and publicly listed Indian companies. The focus centers on PIPE transactions, or Private Investments in Public Equity. “In India, even listed firms are often controlled by anchor shareholders, and with our investments, we are able to join them at the table,” Srivastava shared, painting a vivid picture of strategic investing in a dynamic market.
The ethos behind RootBridge resonates with the Swiss and German Mittelstand tradition, where investment is often sourced from personal capital. “We usually invest with our own capital. That’s why we are accepted by Indian entrepreneurs as peers,” Srivastava noted, underlining the importance of building trust and camaraderie in business relationships.
The fund aims to raise an initial target of 100 million francs by the end of 2025, with about half already secured. Envisaged to grow to one billion francs over the coming years, this evergreen fund is also compatible with the new free trade agreement, which anticipates that EFTA states and the U.S. will invest $50 billion in India over the next decade.
Initially aimed at wealth managers, family offices, and qualified private investors in Switzerland, RootBridge has plans to extend its reach across Europe in the future. The founders’ unique narratives add richness to their investment approach; both men grew up in Germany after their parents emigrated from India in the 1960s, seeking new opportunities amidst tight social structures.
Singh, armed with a doctorate in theoretical physics, has a background in consulting with McKinsey and technology sectors. As the chief representative of the Indian Chamber of Commerce in Germany, he leverages his expertise to bridge investments in the region. Meanwhile, Srivastava, who also represents the Chamber in Switzerland, cut his teeth at UBS’s investment bank before co-founding Praefinium with Singh in 2009. The firm invested for years in small and mid-sized companies, laying the groundwork for their current fund.
The core investment thesis of RootBridge is about “capturing the rising demand curve of India’s urbanization and formalization.” With India being the world’s youngest major economy, the founders are keenly aware of the country’s burgeoning consumer base, which is increasingly digitally connected. Their investment sectors include consumer goods, retail, food and beverage, IT, fintech, industry, and mobility, all poised for growth. They target an ambitious net annual return of 16 to 18.5 percent, a figure Singh insists is within reach.
As a cherry on top, the founders welcomed the news that UBS Asset Management is gearing up to launch an India ETF in Switzerland. “Anything that highlights India’s opportunities is good news for us,” they agreed, noting that India’s market is more accessible to investors than that of its colossal neighbor, China. Their mission with RootBridge is clear: to create a pathway connecting international capital to India’s growth narrative, harmonizing family-driven ownership with Swiss private equity discipline.
What is the primary focus of RootBridge’s investment strategy?
RootBridge emphasizes investing in the urbanization and formalization of India’s economy, targeting consumer goods, retail, IT, and other growing sectors.
How much capital is RootBridge aiming to raise for its Diversified India Growth Fund?
The fund aims to raise an initial target of 100 million francs by the end of 2025, with plans for expansion to one billion francs in subsequent years.
What unique perspective do the founders bring to RootBridge?
Ajay P. Singh and Nayan Srivastava’s backgrounds as children of Indian immigrants in Germany enable them to blend cultural understanding with investment acumen, creating a bridge between India and European investors.
