Major iPhone authorized resellers in Vietnam have stopped importing iPhone 12 Pro and Pro Max models, seeking to boost iPhone 13 sales.
“Most retail chains told me iPhone 12 Pro and Pro Max are out of stock. Some chains still sell them but in only a few stores,” said Que Chi in Hanoi.
The salespeople she talked to all referred her to the new iPhone 13 models, which are readily available.
iPhone 12 Pro Max, the best-selling iPhone model in Vietnam last year, is now marked as “out of stock” on the websites of major retail chains.
A media representative of FPT shop said iPhone 12 Pro and Pro Max are sold out and the chain does not plan to import more.
The same comment was given by other chains like ShopDunk and Minh Tuan Mobile.
Although there is still high demand for these products in Vietnam, most buyers now only have the option to buy used phones or pay more for the latest iPhone 13, a media representative of Minh Tuan Mobile said.
Nguyen Lac Huy, the media representative of CellphoneS, said the chain still has iPhone 12 Pro and Pro Max but in low quantity.
“We cannot buy more as Apple does not have plans to continue production of these models.”
iPhone 12 Pro Max with a storage of 128 gigabytes is being sold at around VND28.5 million, while the iPhone 13 Pro Max with the same storage is on sale for just VND2 million higher, which explains why distribution chains are focusing on the newer model.