The price of Thai jackfruit, a staple in Vietnam’s bustling agricultural markets, has taken a steep dive, slashing in half to VND4,000–10,000 (15–39 U.S. cents) per kilogram over just a month. This drastic decline has alarmed local farmers, particularly in the Mekong Delta, where the fruit is predominantly cultivated.
The primary reason behind this tumble lies in tightening import protocols from China, a vital market for Vietnamese jackfruit. Stricter regulations surrounding banned substances and pesticide residues have left farmers grappling with a sharp decline in demand. Recent months have seen orchards in the key jackfruit-growing provinces of Ben Tre and Tien Giang trimming prices for top-quality produce—once the pride of their harvests.
One local farmer, Hung, who tends to 40 jackfruit trees, expressed his growing concern. He recently sold three tons of his haul for VND5,000–8,000 per kilogram, far below his production costs of VND9,000–12,000. “If prices remain low, my family will suffer heavy losses this year,” he lamented, underscoring the grim reality facing many farmers.
Adding to the farmers’ woes are rising expenses for fertilizer and labor. Traders are also skittish due to the sudden elevation of quality standards imposed by Chinese authorities. Compounding these challenges is competition from an array of other seasonal fruits, including watermelon, lychee, mango, and mangosteen, which further dilutes the market for jackfruit.
The entire export landscape seems bleak, with the first quarter of 2025 witnessing a 13% drop in jackfruit exports compared to the previous year, totaling $70 million. As farmers face an uncertain future, one can only wonder: can this beloved fruit stage a comeback, or will it continue to face challenges in the changing market landscape?
What factors have contributed to the fall in jackfruit prices in Vietnam?
The prices have dropped due to stricter import regulations from China regarding pesticide residues and banned substances, along with rising production costs and competition from other fruits.
How have local farmers reacted to the price drops?
Many farmers, like Hung, are experiencing significant financial strain, selling their produce at prices well below their production costs and fearing heavy losses.
What are the prospects for jackfruit exports moving forward?
With exports already down 13% in early 2025 compared to last year, the future looks uncertain unless farmers can adapt to market demands and pricing challenges.
