Premium Japanese lingerie brand Wacoal will invest around ₹100 crore (US$14.5 million) over three years to boost its presence in India.
A statement released by the firm revealed it will build on its current 11 outlets in the territory to reach 70 exclusive stores and 80 shop in shops across 30 cities.
The brand will advance sales in India via its partnership with several e-commerce platforms accompanied by an intensive cross-platform marketing and a PR campaign.
“We have seen an exponential growth seen in the Indian market since Wacoal’s entry in 2015,” said WacoalCorp representative director, president and corporate officer Tomoyasu Ito.
“With this expansion, we aim to explore its full potential, and further solidify our position as a leading entity in the country’s luxury lingerie market. Our presence in additional metros will introduce a wider audience to the fit and comfort of our innerwear, crucial elements in the life of the modern woman.
“Our stellar success since launch has rapidly established Wacoal as an indispensable part of India’s inner-wear scene, showcasing India as a mature market with a desire for Wacoal’s innovative, timeless collections.”