Capillary Technologies, a leader in omnichannel engagement and commerce solutions, has been locked in as the omnichannel partner for Kanmo Retail Group, which manages a portfolio of more than 70 brands across Indonesia, including Mothercare, Karen Millen, Coach, Justice and T.M. Lewin.Capillary will play a strategic role in supporting Kanmo Retail Group’s mission to provide outstanding retail experiences to customers through designing and powering the technology that enables the business to seamlessly connect online and offline customer journeys.
As the Indonesian market charges towards digitising traditional retail stores and taking on an omnichannel approach, Kanmo Retail Group recognises the growing need to build a truly omnichannel system that puts their customers at the centre of everything they do.
“Kanmo Retail Group caught on early to the fact that Indonesia is undergoing a digital boom. However, to truly yield results from our omnichannel strategy, we have to look beyond just engaging our customers through offline and online means. We have to take into consideration all customer touchpoints across our various brands and integrate them seamlessly onto a single platform,” said Bhavin Patel, Group Omnichannel Director at Kanmo Retail Group said.
“Not only does Capillary helps to integrate all our existing systems and merge them into a single, omnichannel experience platform, they also provide us with the flexibility of scaling and easily deploying the solution accordingly. Additionally, the advanced AI-based reporting and actionable insights engine enabled us to analyse data across channels which in turn provide us business insights and allowing us to improve our campaigns,” Patel added. “All these made Capillary the perfect choice for us.”
Capillary Vice President and Business Head for Asia Pacific, Abhijeet Vijayvergiya commented on Capillary’s partnership with Kanmo Retail Group, “We are excited to be working with Kanmo Retail Group and empowering their digital journey. With a passionate team at Capillary accompanied with Kanmo Group’s futuristic vision, we look forward to seeing a long-term and rewarding partnership.”Kanmo Retail Group is currently using the following solutions from Capillary Technologies:
- Capillary’s Loyalty+ and Insights+
Kanmo Retail Group will be able to build an omnichannel loyalty programme that ensures customers can continue their seamless journey across all Kanmo brands. At the backend, all Kanmo brands will now have a 360° single, unified view of their consumers across channels and have access to in-depth actionable insights and recommendations for the next critical interaction.
- Capillary’s Order Management System
As part of Anywhere Commerce+, this feature allows Kanmo Retail Group to integrate all their inventory in the backend with all the orders that have been placed. With a single view of orders and inventory, Kanmo store employees can easily assist customers with omnichannel experiences such as placing orders from the store that can either be picked up from any store of their choice or be delivered to their homes. It would also help Kanmo Group increase efficiency and reduce errors in fulfilment across their omnichannel operations.
In Southeast Asia, Capillary is working with 14 million customers and has 14 hundred stores active on its platform, including Mitra10, Bata, Caring Pharmacy, TungLok Group and McDonald’s. Fresh off a US$20m funding round led by blue chip investors Warburg Pincus and Sequoia Capital, Capillary also plans to use some of the new funds in strengthening its presence in Southeast Asia, including Indonesia, after achieving a threefold growth in the region.