With their innovative children’s haircare products, Kinzie Kids, a brand developed by Renee Stuart, co-founder of Everblue Naturals, is poised to enter the Australian marketplace. This month will witness the brand’s expansion into over 1000 Woolworths retail locations.
Kinzie Kids’ product line, designed specifically for children between the ages of two to twelve, boasts distinct two-in-one and three-in-one offerings. The brand’s signature features include a pleasant melon fragrance and a unique pump-style packaging. These features aim to foster a sense of confidence and autonomy in children. The brand reflects Everblue’s commitment to clean, sustainable practices, while maintaining a fun and relatable identity.
Stuart, who is also a parent, created the range after she experienced difficulty in finding affordable and gentle haircare options suitable for her children who were transitioning from baby haircare.
“The range has been thoughtfully designed, keeping every aspect in mind – from the formulation and the appealing melon scent, to the bottle design which includes an easy, no-mess pump,” said Stuart.
She went on to affectionately describe Kinzie as a ‘big sister in a bottle’, a tool to help children develop their self-assuredness and independence. Stuart recalled a moment when her husband remarked that their daughter’s hair looked as if it had been professionally styled just upon waking up, which reaffirmed her belief in the efficacy of the formula.
The brand has plans for further international expansion. Kinzie Kids will extend its reach to Sprouts Farmers Market in the United States and Farmers in New Zealand in the early part of next year.
Currently, the product line is available at a recommended retail price of $15.
What is the age group targeted by Kinzie Kids?
Kinzie Kids targets children aged between two to twelve years.
What unique features do Kinzie Kids products offer?
Kinzie Kids products offer a pleasing melon scent and a unique, child-friendly pump-style packaging which encourages independence and confidence in children.
What is the future plan for Kinzie Kids in terms of expanding its market reach?
Kinzie Kids plans to venture into the US and New Zealand markets by the early part of next year.
