OMG Group, a producer of alternative milks and snack foods, has recently solidified a partnership for distribution with Metro Petroleum, a leading independent service station network in the country.
Starting this month, Metro Petroleum will begin offering three varieties of Blue Dinosaur protein bars at 300 of their locations, with a focus on outlets in New South Wales.
Alex Aleksic, CEO of OMG Group, views this deal as a significant boost to the group’s aim of expanding its distribution network, as well as a means of increasing sales across their multi-brand collection.
According to Aleksic, “Metro Petroleum is an incredibly successful franchise and an ideal distribution partner for our Blue Dinosaur product range.” He further added that this partnership is the result of extensive teamwork with the Metro Petroleum staff, specifically mentioning group buying manager, Andrew Sylvester. Aleksic also expressed optimism about building a prosperous collaboration in the forthcoming years.
In the past few months, OMG has been actively extending its retail footprint. The inclusion of Blue Dinosaur bars in 750 7-Eleven stores across the country, along with the expansion of Oat Milk Goodness Proatein RTD products into an additional 943 Woolworths supermarkets, are a testament to this progress. Additionally, OMG has secured its inaugural purchase order as the sole Australian distributor of the Sandai Group’s Japanese matcha.
What is the recent deal between OMG Group and Metro Petroleum?
OMG Group has secured a distribution deal with Metro Petroleum. The partnership will see three different flavours of Blue Dinosaur protein bars stocked at 300 Metro Petroleum locations, mainly in New South Wales.
How does the deal with Metro Petroleum align with OMG Group’s business objectives?
The CEO of OMG Group, Alex Aleksic, sees the deal as supporting the company’s goal of broadening its distribution network and boosting sales across its multi-brand portfolio.
What recent retail expansions has OMG Group undertaken?
OMG Group has recently increased its retail presence by adding Blue Dinosaur bars to 750 7-Eleven stores nationwide and expanding Oat Milk Goodness Proatein RTD products into 943 additional Woolworths supermarkets. The company has also become the exclusive Australian distributor of Sandai Group’s Japanese matcha.
