The crocodile shifts to the South and chooses Bangkok as a prey.
One week after the opening of its new space in Tokyo, the brand just inaugurated its latest travel retail outlet at the King Power Srivaree Duty Free Downtown Complex in Bangkok.
Pursuing its Asian expansion, the 150sq m boutique also houses the unique and novel “Le Club” retail concept. It debuted in the Asia Pacific travel retail market with the Lotte Duty Free shop in Ginza, Tokyo, earlier this month.
Le Club goes to the very core of Lacoste’s philosophy as it plays on a fusion of the values of the brand and its creator.
The architecture of the store was designed and thought for customers to feel, from the second they step into the space, the peculiar tennis court atmosphere. With a green concrete panel as a nod to René Lacoste’s tennis practice wall and an open shopfront, clients can at the first sight relate to the brand’s values.
Lacoste’s CEO Asia Pacific and global Travel Retail Jean-Louis Delamarre thanked King Power Thailand for their ongoing partnership and said they are “thrilled to open this store in Bangkok Srivaree” which further enhances their presence in Asia.