Levi Strauss & Co. has announced that Anita Fung will take on the role of Managing Director for the Levi’s brand in Greater China. The region is a key strategic market for the company, and this appointment is an important step in their long-term growth plans.
In her new role, Fung will oversee commercial operations across all channels in the region. She will be directly reporting to Gianluca Flore, the Chief Commercial Officer at Levi Strauss & Co. This move is part of the company’s ongoing efforts to enhance its direct-to-consumer strategy.
Fung brings to the table an impressive 20 years of experience in the Asia-Pacific region. Her previous roles include notable senior positions at global luxury fashion brands Burberry and Alexander McQueen, both part of Kering. As a part of these roles, Fung was responsible for managing regional operations and played a crucial part in increasing the brands’ presence and performance.
“Anita’s role is crucial to our long-term growth ambitions in Greater China,” said Gianluca Flore. “I am confident in her ability to enhance our status as a leading lifestyle brand. She possesses a wealth of expertise in engaging with customers in this dynamic and fashion-forward market.”
This appointment is a strategic move by Levi’s to strengthen its execution in Greater China, a market that is not only highly competitive but also integral to the global fashion industry’s growth.
Earlier this year, the company also appointed Hiren Gor as Managing Director for the South Asia, Middle East, and Africa (SAMEA) region.
Why was Anita Fung appointed as the new Managing Director for Levi’s in Greater China?
Anita Fung was appointed due to her extensive experience in the Asia-Pacific region and proven track record in senior roles at global luxury fashion brands.
What are the responsibilities of Anita Fung in her new role at Levi’s?
As the Managing Director for Levi’s in Greater China, Fung will oversee commercial operations across all channels in the region and report to the Chief Commercial Officer, Gianluca Flore.
What is the significance of the Greater China market for Levi Strauss & Co.?
Greater China holds strategic importance for Levi Strauss & Co. as it is central to global fashion growth. The company is working to strengthen its position in this highly competitive market as part of its long-term growth plans.
