Singaporean furniture company Castlery has launched its debut physical store in the United States, choosing the Chelsea area of Manhattan for its flagship site.
The 3,000 square foot showroom represents a significant shift for the brand, moving from an e-commerce focus to establishing a permanent brick-and-mortar presence in the U.S. market. The brand’s 10-year lease demonstrates its long-term commitment to this market, rather than a short-term experiment in traditional retail.
Situated in the historic Ladies’ Mile district, the showroom has been thoughtfully designed to cater to urban lifestyles. It showcases 17 room sets that highlight space-efficient layouts, crafted specifically for city apartments.
The interior design of the space blends Eastern and Western influences, with layered textures and materials like rattan. It also incorporates subtle nods to iconic New York interior design styles.
Beyond showcasing its product line, the showroom will also offer personalized interior styling consultations. This service is part of Castlery’s commitment to expand its customer experience beyond the traditional transactional model of retail.
Co-founder of Castlery, Declan Ee, emphasized their commitment to the U.S. market. “New York isn’t a place you test, it’s a place you commit,” he stated. “Opening our first U.S. store here reflects how seriously we take the American customer and how seriously we take our craft. This isn’t about doing it fast. It’s about doing it right.”
The company originally started to explore the possibility of physical retail locations in Manhattan in 2018, prior to its U.S. e-commerce launch. However, these plans were halted due to the pandemic, and efforts were redirected towards strengthening logistics, operations, and enhancing the overall customer experience in preparation for a future physical store.
In the search for the perfect location, Castlery reviewed over 200 potential sites across a two-year period before ultimately choosing its site in Chelsea. This represents a highly selective approach to its first foray into U.S. retail.
Last year, Castlery expanded its reach to the European market, launching an e-commerce store in the United Kingdom.
What is the size of the new Castlery showroom in the U.S.?
The showroom is 3,000 square feet.
What additional services will the showroom offer beyond showcasing products?
The showroom will offer personalized interior styling consultations to its customers.
When did Castlery first begin considering physical retail locations in the U.S.?
Castlery first began exploring physical retail opportunities in the U.S. in 2018.
