MadFish Wines has unveiled a bold and colorful new label to celebrate the brand’s 30th anniversary.
Designed by South West multi-disciplinary visual artist Kyle Hughes-Odgers, known for using bright colors and bold shapes inspired by nature, the new label features an abstract interpretation of the region’s coastline with a color palette that combines both land and sea.
Launched in 1992, the brand’s quirky name was inspired by winemaker Jeff Burch’s love of the South West coastline, where two opposing tides collide, causing schools of fish to jump like “mad”. According to the company, the coastal location of MadFish also adds a fresh, crisp flavor to the wines.
“Being so close to the South West coastline provides us with ideal conditions to both grow grapes and enjoy the surf,” Burch said.
“Although the landscape here is rough and rather dramatic, the wines that are born from it are surprisingly smooth and refined, yet still possess the beautiful liveliness of the region. It is exciting to see how Kyle has captured this unique feel through his designs.”
The brand’s range features a collection of wine varieties, including bright and refreshing Prosecco; approachable whites like the Chardonnay, Riesling, and Sauvignon Blanc Semillon; food-partner Rose; and rich, juicy reds like Pinot Noir, Grenache, Shiraz, and Cabernet Melot.
In line with the label revamp, the brand has also redesigned its website with the same aesthetics. In addition, the wines, under new winemaker Nic Bowen, will be made vegan from 2021 and beyond.
MadFish Wines is available for RRP $18 available online and in liquor stores nationwide.