American fast-food chain, Shake Shack, is set to expand its reach to Vietnam, aiming to open 15 outlets throughout the country by the year 2035. This expansion initiative is facilitated by a fortified collaboration with Maxim’s Caterers Limited, a Hong Kong-based licensee. This move further consolidates Shake Shack’s existence in the Asia-Pacific region.
The inaugural Vietnamese Shake Shack is slated to open its doors in the coming year. It aims to appeal to food enthusiasts with its signature offerings such as the ShackBurger, crinkle-cut fries, hand-spun frozen custard, the Chicken Shack, and the ShackMeister beer.
Michael Kark, president of global licensing at Shake Shack, expressed his enthusiasm about the expansion. “Breaking ground in Vietnam marks an exhilarating progression for Shake Shack,” he stated. “By planning 15 outlets over the coming decade, we are making a strong commitment to one of Asia’s most dynamic, food-loving societies.”
Maxim’s Caterers presently operates 52 Shake Shack outlets across Mainland China, Hong Kong, Macau, and Thailand.
“Maxim’s proves to be the ideal collaborator to implement our vision, thanks to their unrivaled local knowledge, operational proficiency, and a deep-seated passion for hospitality. Together, we are excited to introduce Shack to a brand new community of fans in Vietnam,” Kark added.
Shake Shack’s global presence includes over 610 locations, with more than 210 restaurants in key metropolitan cities such as London, Tokyo, Seoul, and Dubai.
What is Shake Shack’s expansion plan in Vietnam?
Shake Shack plans to open 15 locations across Vietnam by 2035.
When is the first Shake Shack outlet expected to open in Vietnam?
The first Shake Shack outlet in Vietnam is scheduled to open next year.
Who is Shake Shack’s partner in its Vietnam expansion?
Shake Shack’s expansion in Vietnam is facilitated by Maxim’s Caterers Limited.
