Luxury perfume brand Maison Francis Kurkdjian, a part of the LVMH group, has recently expanded its retail presence in Hong Kong by inaugurating a new boutique in Harbour City. This store stands as a regional flagship for the brand, supplementing its existing retail outlet located at K11 Musea.
The design of the new Hong Kong outlet echoes the aesthetic of the brand’s principal store at 24, Rue Francois 1er in Paris. A key feature of the Parisian boutique – a private room dedicated to providing premium client experiences – has been incorporated into the design. Furthermore, the Hong Kong store includes unique aspects tailored for the local market, including a hand experience that is exclusive to this location.
The interior of the store showcases a balanced blend of materials, incorporating Lutetian limestone, marble, patterned concrete, and warm wood tones. In keeping with the brand’s identity, the design includes subtle details like recurring K-shaped motifs and a stone engraving that marks the brand’s establishment in 2009.
The Harbour City boutique stocks the complete range of Maison Francis Kurkdjian’s fragrance and body care products. A unique feature of the store is its provision of an engraving service, allowing customers to customise their purchases.
To celebrate the boutique’s opening, the brand has reintroduced four previously discontinued fragrances under the ‘My Very Intimate Perfumes’ collection. These exclusive scents are available only at the Harbour City store and through the brand’s online platform.
This latest opening, managed directly by the brand, takes the total number of Maison Francis Kurkdjian boutiques around the world to 22. The move is part of a wider strategy to bolster the brand’s international footprint.
What unique features does the new Maison Francis Kurkdjian store in Hong Kong offer?
The store offers a unique hand experience and an engraving service for product customisation. These features are specific to the brand’s new Harbour City location.
What design elements does the Hong Kong store share with the Paris flagship?
The design of the Hong Kong store is inspired by the brand’s Paris flagship, incorporating a blend of materials such as Lutetian limestone, marble, patterned concrete, and warm wood tones. Recurring K-shaped motifs and a stone engraving marking the brand’s founding in 2009 are also part of the design.
What products are available in the new store?
The Harbour City boutique houses the complete range of Maison Francis Kurkdjian’s fragrance and body care products and has reintroduced four previously discontinued fragrances from the ‘My Very Intimate Perfumes’ collection.
