OldTown White Coffee, a renowned Malaysian coffee brand, is charting an ambitious growth trajectory in the Philippines with a hefty investment amounting to US$21 million (PHP400 million). The funding will facilitate the introduction of 20 additional outlets over the next half-decade.
This strategic expansion is spearheaded by the brand’s Philippine licensee, Del Mundo Group. This follows hot on the heels of the inauguration of OldTown’s inaugural branch in Zamboanga City. This new entrant marks the 11th OldTown outlet in the Philippines and the first in Western Mindanao.
The new café, nestled in Tumaga’s Pasonanca Road, is the entrepreneurial venture of Pherhan and Jhulie Saiddi. The duo aims to enrich Zamboanga’s vibrant food and beverage landscape with their venture.
“We aspire to introduce a global brand to Zamboanga that resonates with quality and cultural authenticity. OldTown White Coffee encapsulates this aspiration perfectly,” expressed the Saiddis.
Debuting in 1999, OldTown White Coffee has earned a name for its signature roasted white coffee and authentic Malaysian cuisine. With more than 200 outlets across Malaysia, the brand has extended its footprint to Singapore, Indonesia, and Hong Kong.
The Philippine chapter of OldTown White Coffee began in 2023, under the aegis of Del Mundo Group. The group is also known for managing brands like Mesa Filipino Moderne, Ramen Bari Uma, Buchiton, Hayashi Yakiniku, and Cravy.
Matt Ablis, the COO of Del Mundo Group, revealed the group’s intention to penetrate key provincial markets with burgeoning consumer demand and local economic growth. “This expansion is not just about opening new stores, it extends to bringing OldTown’s established café format and menu to previously untapped regions,” he shared.
What is OldTown White Coffee planning for the Philippines?
OldTown White Coffee aims to expand its presence in the Philippines with a US$21 million investment, planning to open 20 more outlets over the next five years.
Who is leading the expansion of OldTown White Coffee in the Philippines?
The expansion of OldTown White Coffee in the Philippines is being spearheaded by the Del Mundo Group.
What is the vision of the owners of the new café in Zamboanga City?
The owners of the new café in Zamboanga City aim to enrich the city’s food and beverage scene by introducing OldTown White Coffee, which they believe encapsulates quality and cultural authenticity.
