MCM Japan has launched its largest flagship yet in Tokyo. The German luxury accessories brand’s new boutique, follows new locations in Berlin and Los Angeles earlier this year, presents a new architectural landmark with a nine-storey, 2880sqm space. Ginza Haus I is located in Tokyo’s tourist district, which plays host to the city’s luxury fashion precinct.
The store facade features granite grey marble with oversized LED panels displaying the brand’s logo, while the store’s interior features wood and marble fixtures in a fusion classical/modern design aesthetic.
The flagship’s lower floors are dedicated to seasonal collections, while upper floors include a showroom, a VIP lounge, experience-driven retail installations, and a cafe, as well as a gallery and performance space.
