Zen Diamond, a worldwide jewellery retailer, has broadened its reach in India by inaugurating two additional stores in Bengaluru. This decision follows the brand’s successful introduction in Mumbai in the previous year.
Zen Diamond’s expanded presence is marked by the establishment of new outlets at the Phoenix Mall of Asia and Phoenix Marketcity. These locations represent the company’s initial expansion in South India, an area of increasing interest for the business.
Neil Sonawala, Managing Director of Zen Diamond, expressed enthusiasm about this development, saying, “The Indian market has always been highly valued by our brand. The positive response we received from our Mumbai outlets was remarkably encouraging. With the inauguration of our two additional stores in Bengaluru, we’re excited about introducing Zen Diamond’s tradition of superior craftsmanship to the southern region of India.”
The brand’s new locations will be distinguished by a sophisticated decor featuring subdued grey color schemes, fluted panels, and stucco textures. These elements have been chosen to accentuate the company’s premium jewellery collection.
To bolster customer trust and assurance, Zen Diamond will also offer Natural Diamond Certification within India.
Rituu Mehhta, the Centre Director of Phoenix Mall of Asia, praised the launch of the Zen Diamond stores, stating, “The introduction of a globally recognized brand like Zen Diamond significantly enhances our retail portfolio.”
Zen Diamond has a substantial international presence, operating over 450 stores worldwide. Alongside its primary jewellery offerings, the company also sells accessories, including watches, pens, ties, and gold coins.
What led to Zen Diamond’s expansion into South India?
The positive feedback and success from the company’s ventures in Mumbai encouraged them to expand to other parts of India.
What unique features can customers expect in the new Bengaluru stores?
The Bengaluru stores will be distinguished by their refined grey palettes, fluted panels, and stucco textures, all aimed to enhance the brand’s luxurious jewellery collection.
What steps is Zen Diamond taking to improve customer trust in India?
To increase consumer trust and confidence, Zen Diamond will provide Natural Diamond Certification in India.
