June 4, 2026

Metcash appoints Kylie Wallbridge as liquor division CEO

Metcash
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Wholesaler Metcash has appointed Kylie Wallbridge as the new CEO of its liquor division, effective in March.

Metcash’s liquor segment includes the Cellarbrations, IGA Liquor, and The Bottle-O brands.

Wallbridge will replace John Barakat, who has been the acting liquor CEO since the early retirement of Chris Baddock due to health reasons.

Currently, Wallbridge serves as the MD of Diageo in the UK. She previously served as the MD of Diageo in Japan.

“Kylie is a proven business leader with a track record for delivering results. Her alignment to our purpose of Championing Successful Independents and her passion for people is evident through her strong relationships with both retailers and suppliers,” said Metcash CEO Doug Jones.

“I have no doubt Kylie will be a great asset to the Liquor pillar and Metcash more broadly. We warmly welcome her to Metcash. I would also like to sincerely thank John for acting in the role following the retirement of Chris last October.”

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