Miracle Coffee has launched its flagship store in Singapore, succeeding the brand’s pop-up kiosk at the ArtScience Museum in Singapore’s Marina Bay Sands, which opened in September last year.
The flagship location, created by Singapore firm Parable Studio, includes The Miracle Lab as a sharing platform to promote coffee and innovation conversations.
Miracle Coffee, founded in 2017 by Singaporean musician JJ Lin, launched its first store in Taipei in 2017 and now has five locations in Taiwan and China.
With a population of nearly 6 million, Singapore is an important market for foreign coffee brands due to its coffee-drinking culture. In the last 12 years, several coffee brands have arrived in the country, including Luckin Coffee, the South Korean business Compose Coffee, and Kenangan Coffee.
However, in October, Singapore-based ‘tech-driven’ coffee business Flash Coffee closed all 11 outlets across the city-state, citing the need to “double down” on more promising areas.
