July 19, 2026

Motorbike Sales Surge 6.4% in First Half of the Year: A Thriving Market Trend

motorbikes Thailand
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In a promising start to 2025, members of the Vietnam Association of Motorcycle Manufacturers recorded a 6.4% year-on-year sales increase, totaling 1.28 million motorbikes sold in the first half of the year.

Motorbike Sales Surge, But Faces Seasonal Hurdles

Despite the optimistic overall growth, the landscape shifted in the second quarter, where sales dipped significantly by 9.2%, landing at 611,236 units. This drop contrasted with the brisk pace of 4.9 vehicles sold every minute in the first half, a slight uptick from 4.6 during the same timeframe last year.

Industry Giants and Emerging Players in the Mix

The sales figures were driven largely by industry stalwarts Honda, Yamaha, Piaggio, Suzuki, and SYM, who dominate the market. Notably, other manufacturers like VinFast, BMW Motorrad, Triumph, Kawasaki, and Harley-Davidson remain tight-lipped about their sales figures, leaving many wondering just how many bikes are purring on the roads. Meanwhile, VinFast, Vietnam’s own electric motorcycle producer, hit an impressive milestone with an estimated 71,000 units sold in the first half alone, matching its total output for all of 2024, according to a reliable source. The rest of the manufacturers are often considered peripheral players in this thriving market.

Future Mobility Directions in Hanoi

In a forward-thinking move, Hanoi’s government, under the directive of Prime Minister Pham Minh Chinh, has set ambitious targets to phase out fossil fuel-powered motorbikes by July 1, 2026. This initiative will extend further, with plans to ban personal petrol and diesel vehicles in specific urban areas by 2028 and again by 2030 for broader ring roads. This policy is anticipated to give a significant boost to electric vehicle sales, stimulating growth in a rapidly changing automotive landscape.

Questions & Answers

What was the total number of motorbike sales in Vietnam during the first half of 2025?
Vietnam’s motorcycle manufacturers recorded sales of 1.28 million units in the first half of 2025, marking a 6.4% increase from the previous year.

Which companies are leading the motorcycle market in Vietnam?
The primary players in Vietnam’s motorcycle market include Honda, Yamaha, Piaggio, Suzuki, and SYM, who collectively make up the Vietnam Association of Motorcycle Manufacturers.

What are Hanoi’s plans for electric vehicles?
Hanoi aims to phase out fossil fuel motorbikes by July 1, 2026, with plans to restrict petrol and diesel cars further by the end of the decade, potentially increasing demand for electric vehicles.

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