Mountain Dew, in collaboration with the acclaimed Australian outdoor brand, Pyra, is launching its inaugural apparel line. This innovative collection harmoniously fuses practical, high-performance elements with an urban, stylish aesthetic.
Drawing inspiration from the iconic Volt Green color, symbolic of both brands, the collection contains a wide variety of unique pieces. Highlights include a versatile, reversible puffer jacket insulated with 3M Thinsulate featherless down, a sherpa fleece balaclava hoodie and a versatile multi-pocket camouflage vest bearing a Realtree print.
The collection also features a range of organic cotton graphic tees, generously cut nylon cargo pants, and innovative antimicrobial accessories. These items are not only trail-ready but also promise to make a significant style statement on city streets.
Rachel Siu, Mountain Dew’s brand manager, spoke enthusiastically about the new collection. “Mountain Dew has always represented a vibrant, bold approach to life. This collection allows us to extend that ethos into the world of fashion. While the gear is indeed technically proficient, it also captures a fun, playful spirit in the best way imaginable.”
This new Mountain Dew x Pyra collection comes on the heels of the brand’s previous viral hit: the Mountain Dew Djorts. The success of this previous launch has generated significant anticipation for the brand’s latest venture into the fashion world.
This limited-edition collection is currently available exclusively through the Pyra online store.
What inspired the new clothing line by Mountain Dew and Pyra?
The line is inspired by the iconic Volt Green color, symbolic of both brands, and a desire to blend high-performance outdoor gear with street-smart design.
What are some standout pieces in the collection?
The collection features a reversible puffer jacket, a sherpa fleece balaclava hoodie, a multi-pocket vest in Realtree print, organic cotton graphic tees, nylon cargo pants, and antimicrobial accessories.
Where can consumers purchase items from the collection?
The limited-edition collection is currently available exclusively through the Pyra online store.
