Free AF, a New Zealand-based company specializing in non-alcoholic beverages, has made its debut in the UK market. Their range of ready-to-drink (RTD) cocktails is now available to consumers across the country in Morrisons retail locations and online.
The product lineup available in Morrisons stores includes two flavours: Apero Spritz and Spiced Rum & Ginger. The Margarita flavour, on the other hand, can be purchased online through both Amazon and Free AF’s own website.
Each 250ml can is reasonably priced at £2.50 (equivalent to A$5). The beverages feature Afterglow, a unique blend of New Zealand botanicals that give the drinks a warming sensation similar to that of alcohol, without any actual alcohol content.
Free AF, founded by Lisa King, has already established a significant market presence in New Zealand and the United States. Their products are available in over 4,000 stores across the US, including popular retail chains Target, Walmart, and Sprouts.
King expressed her excitement about the company’s expansion into the UK market, despite the challenging economic climate. “Entering the UK market is a huge milestone for us,” she said. “Every stage of growth has been shaped by our customers here at home. Their feedback influenced everything – from flavour to purpose – and that’s what’s enabled us to scale globally.”
The brand has made appearances at high-profile events such as Coachella, New York Fashion Week, and NZ Fashion Week. Recently, Free AF announced a three-year partnership with The Nelson Mandela Foundation. As part of their commitment, a portion of Free AF’s global sales will go towards supporting the non-profit organization.
What is Free AF?
Free AF is a New Zealand-based company that specializes in non-alcoholic beverages.
What flavours are available from Free AF in the UK?
The flavours available in the UK include Apero Spritz and Spiced Rum & Ginger in Morrisons stores, and Margarita online.
Where else is Free AF available?
Apart from the UK, Free AF products are also available in New Zealand and the United States, with their products being stocked in over 4,000 stores across the US.
