In November, Australian health and wellness firm OMG Group reported its highest sales ever, surpassing the previous monthly revenue record by 20% with $720,000 in sales. This figure represents a 40% increase in sales compared to the same period in the previous year. According to OMG Group, this growth can be attributed to the expansion of their physical distribution networks and e-commerce channels. Blue Dinosaur and Oat Milk Goodness are among the company’s portfolio brands.
In the financial year which ended on June 30, OMG Group achieved sales of $2.65 million, marking a 68% increase from the same period the previous year. On Black Friday, sales from Blue Dinosaur, one of the company’s brands, surpassed $318,000. This is the second-highest e-commerce total in the brand’s history and represents a 56% increase year-on-year.
OMG Group is optimistic that this growth momentum will carry on through the Christmas period, following its ‘Summer of Cricket’ marketing campaign. The company believes this campaign presents a unique opportunity to leverage its market position. Furthermore, following the rise in sales across Woolworths stores, OMG Group is actively exploring opportunities to extend its physical stocking agreements to petrol and convenience stores across Australia.
Alex Aleksic, the CEO of OMG Group, expressed his enthusiasm about the company’s performance. He said, “Announcing another record monthly sales result ahead of a potentially high-demand summer period is a clear demonstration of the robustness of our multi-channel brand portfolio.” Aleksic added that alongside the increasing momentum with major Australian retail partners, the company’s e-commerce business is generating over $2 million of annual turnover and is consistently on a growth path.
What were OMG Group’s sales in November?
OMG Group’s November sales were its highest ever, with $720,000 in sales, surpassing its previous monthly revenue record by 20%.
What is the projected growth for OMG Group?
The Company expects to maintain its positive growth momentum through the Christmas period and beyond. This optimism is fueled by the success of its ‘Summer of Cricket’ marketing campaign and plans to expand its physical distribution networks.
What is the status of OMG Group’s e-commerce business?
OMG Group’s e-commerce business is generating over $2 million of annual turnover and continues to grow consistently. This growth is driven by the success of portfolio brands such as Blue Dinosaur.
