Swiss-based sportswear retailer, On, has proudly unveiled its new flagship store located within the luxurious confines of Bangkok’s prestigious IconSiam mall. This exciting venture was launched in collaboration with their Singaporean counterpart, Gill Capital.
The store, an expansive area covering 826 square meters, takes its inspiration from the natural beauty of Khon Kaen’s Blue Spring. The interior is a harmonious blend of nature-inspired elements such as stone textures and fluid, curved designs, alongside state-of-the-art technological innovations.
The centrepiece of the store is the “Magic Wall.” This interactive installation invites customers to explore a variety of footwear options, delve into the narratives behind the products, and learn about the brand’s proprietary CloudTec cushioning and Speedboard technology.
Visitors will find the store segmented into distinct zones to cater to a wide array of activities. These dedicated sections include running, training, lifestyle, tennis and children’s wear, providing customers with an immersive journey through the full spectrum of the brand’s product offerings.
In addition to serving as a retail destination, the new flagship store will also function as a community hub. The space will host a variety of events such as run clubs, workshops, and training sessions, fostering a sense of community among its patrons.
What is the inspiration behind the design of On’s new flagship store?
The store’s design draws inspiration from Khon Kaen’s Blue Spring, merging natural stone textures and curved design with high-tech elements.
What distinct zones can customers expect to find in the store?
The store is segmented into zones for various activities, including running, training, lifestyle, tennis, and kids’ wear.
What additional purpose will the new flagship store serve?
Beyond a retail destination, the store will also function as a community hub, hosting run clubs, workshops, and training sessions.
