Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

PepsiCo is diversifying its snack offerings in Australia by launching two new formats: Smith’s Crackers and Mini Canisters. These new products are expected to add variety and cater to consumer preferences for diverse flavours and convenient sizes.

Smith’s Crackers: A New Take on a Classic

Smith’s Crackers present a fresh twist on PepsiCo’s classic chip offerings. These oven-baked snacks come in a variety of flavours to satisfy diverse taste preferences. The available flavours include Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken. With this range, PepsiCo is betting on a combination of familiar flavours and a new snack format to appeal to consumers.

Mini Canisters: A Compact Format for Popular Snacks

In addition to the Smith’s Crackers, PepsiCo is also launching Mini Canisters. These compact containers host smaller-sized versions of four popular snack brands. The selection includes Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon. This new format caters to consumers who prefer snack-sized portions and appreciate the convenience of resealable containers.

Alexia Horley, CEO for ANZ Foods at PepsiCo, expressed the company’s excitement for the introduction of these innovative offerings. She stated, “We think it’s time to shake up the category, with these new snack formats.”

Availability and Pricing

The new Smith’s Crackers and Mini Canisters are now available for purchase in supermarkets across Australia. Smith’s Crackers are set at a recommended retail price (RRP) of $4, while the Mini Canisters are priced at $5.50.

Questions & Answers

What are the new snack offerings introduced by PepsiCo in Australia?
PepsiCo has launched two new snack formats in Australia: Smith’s Crackers and Mini Canisters.

What flavours are available for Smith’s Crackers?
Smith’s Crackers offer a range of flavours including Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken.

What snack brands are included in the Mini Canisters?
The Mini Canisters contain smaller versions of four popular snack brands: Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon.