Marquise Baby, a well-known Australian baby care brand, is set to increase its retail reach by making its products more readily available in convenience store chains throughout the country.
The brand has initiated the distribution of its main line of nappies across Ampol service stations nationwide. The distribution expansion also includes the ongoing rollout of both nappies and wipes to as many as 700 7-Eleven stores across Australia.
This strategic move by Marquise Baby is in response to a growing demand from parents for more conveniently accessible baby essentials.
Sam Griffin, the director of Marquise Baby, expressed the company’s commitment to catering to the evolving needs of today’s busy parents. He emphasized the brand’s dedication to being available to consumers wherever they need them the most. This includes offering services such as direct-to-consumer subscriptions, availability in thousands of convenience stores across the country, and delivery services through retail partners via platforms like Uber Eats and DoorDash.
Having been in the market for over nine decades, Marquise Baby has built a reputation for its minimalist, sensitive skin-friendly products. Their baby wipes, composed of 99.7 percent water and manufactured in New Zealand, have become one of the brand’s most purchased products.
The company’s commitment to quality has been acknowledged with several awards in the recent past. These include the Silver for Best Nappy at the 2025 Mum Central Awards, the Silver for Best Baby Wipes at the Clean & Conscious Awards, and two Expert Choice Awards at the Kiindred Awards.
What is the reason for Marquise Baby’s expansion into convenience stores?
The company has noted an increase in demand from parents for easily accessible baby essentials, which motivated them to make their products more readily available in convenience stores nationwide.
What are some of the other services offered by Marquise Baby?
The brand is keen on meeting the needs of its customers wherever they are. As such, Marquise Baby offers direct-to-consumer subscriptions, availabilities in local convenience stores, and a delivery service through its retail partners via platforms like Uber Eats and DoorDash.
What awards has Marquise Baby recently won?
Marquise Baby has been recognized with several awards, including the Silver for Best Nappy at the 2025 Mum Central Awards, the Silver for Best Baby Wipes at the Clean & Conscious Awards, and two Expert Choice Awards at the Kiindred Awards.
