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Retail Food Group owned Pizza Capers, has today announced it’s entering the Indian market via a master franchise license in favour of local firm Krsna Foods (India) Pvt Limited.
RFG chief executive – international, Mike Gilbert, said the grant of master franchise rights for India represented a watershed event for the brand, which also set the platform for further international growth.
“Pizza Capers has enjoyed considerable success in the Australian market, and we are excited to be partnering with local experts who share our vision for introducing high quality gourmet pizzas to Indian consumers,” he said.
“A surge in consumerism coupled with increasing incomes and changes to lifestyle and eating patterns within India has meant that entry into the territory has long been on our radar. We expect these factors to provide a huge platform upon which the Pizza Capers brand can prosper”, he said.
Pizza Capers’ international expansion model is based on recruiting franchise partners, with Gilbert asserting the company was conscious of finding a franchisee capable of applying sufficient resources, expertise and resolve to ensuring success in the Indian market.
“Krsna Foods (India) Pvt Limited satisfies each of these pre-requisites and we have every confidence of the Brand’s success in the territory,” he said.