Digital fashion brand Pomelo pursue its plan to expand its online-to-offline business model in Southeast Asia as it today announces its expansion into Malaysia to further strengthen its e-commerce presence in the region.
Fashion consumers across Malaysia can now enjoy access to the brand’s latest offerings on a dedicated Pomelo Malaysia website and Pomelo App at any time.
Driven by the online shopping behavior in Malaysia, the brand aims to meet the needs of the market with its ever-growing assortment of fashion products, enhanced delivery services and multiple payment options to provide them with the best possible online shopping experience.
Pomelo stays true to its On trend. Online. On the go. philosophy offering its Malaysian consumers a wide assortment of trends for all styles and occasions.
Indeed, added to their over 100 new weekly styles, seasonal and festival collections will be available to consumers including Ramadan, Chinese New Year, and Pomelo’s sustainable line Purpose.
Southeast Asia is a booming market which reflects on the habits of the region’s inhabitants. In an effort to fit to today’s customers’ lifestyle, Pomelo invested in operations and logistics to bring its client a seamless and convenient online shopping experience. With this aim in mind, the company offer shoppers across Malaysia speedy delivery and easy returns.
For the first time, Pomelo is launching 700 drop off locations all over Malaysia, with plans of expanding to nearly 2,000 locations – allowing customers ultimate convenience when making returns. Customers will get to enjoy free returns all year round as well as multiple payment options including cash on delivery (COD).
Southeast Asia remains a strategic market for Pomelo and since its first launch in 2013, the brand has continued to expand in the region, with dedicated sites in Malaysia, Singapore, Thailand, Indonesia, and Australia.
The brand also has an international site enabling fashion consumers to access the great assortment of Pomelo products in over 50 countries across the globe.