Queues marked the official launch for H&M Vietnam, with more than 4000 customers on its first day in Vincom Center Dong Khoi, Ho Chi Minh City.
It announced the opening a month ago on its Facebook page.
The first 1000 customers at the Swedish fast-fashion brand’s new shop were each given a limited-edition bag, while other shoppers received shopping vouchers.
H&M Southeast Asia CEO Fredrick Famm says the timing is right for the company to expand to Vietnam. “H&M has been researching and preparing for its Vietnam expansion for a long time.”
Famm says H&M is looking for further locations in Vietnam.