Rip Curl has just announced the opening of their new Sunrise store in the heart of Sanur, a beach and surfing community in Indonesia. The freshly renovated redesigned 377 square foot store will stock 100 boards, apparel, accessories, watches, and more. Natural light enfaces the store through the 6-meter tall, all glass entrance, reinforcing the strong relationship with the outdoors that the brand holds. The store’s interior walls have been removed,a dan small lounger area near the dressing rooms provides a laid,-back, welcoming feel that Rip Curl hopes will keep customers coming back for more.
“With this new, fresh and clean store design we were able to get the maximum capacity from the layout giving us the ability to fully showcase the brand and its products” – Dita Gempur, Head of Design and Projects at Rip Curl South East Asia
Rip Curl’s goal with the Sanur location is not just to provide a surf supply store, but also a surfing experience, right when you walk in the door. The location is open now.
