Hong Kong’s Tam Jai International (TJI) has expanded its culinary reach into Malaysia with the launch of its pioneer TamJai Mixian restaurant. This move signifies an integral part of the company’s growth in the food and beverage market within Southeast Asia.
The new establishment is situated in the Sunway Pyramid Mall in Selangor, Malaysia. The restaurant, covering 136 square meters, is an integral component of the master franchise agreement that TJI has with Hextar Retail Berhad. This company is a subsidiary of the Malaysian conglomerate Hextar Group.
TamJai Mixian, originated in Hong Kong, encompasses the quintessential elements of TJI’s flagship brands like TamJai Yunnan Mixian and TamJai SamGor Mixian. These brands are renowned for their carted noodles with soup bases, with a variety of spicy levels and an extensive selection of toppings.
Daren Lau, the Chairman, Executive Director, and CEO of TJI, expressed his enthusiasm about the venture. “Our commencement in Malaysia signifies a substantial advancement in TJI’s strategic expansion within the rapidly proliferating Southeast Asian market,” he said.
Lau also expressed his confidence in the brand’s appeal to the local Malaysian market. “We are confident that our established brand concept will strike a chord with local consumers, allowing us to leverage the robust growth potential of Malaysia’s vibrant and diverse food scene,” Lau added.
The Tam Jai International group not only operates in Hong Kong but also runs over 240 locations in various countries such as Singapore, Japan, Mainland China, and Australia. The company also has plans in place for future expansion into the Philippines.
What is the significance of the new TamJai Mixian restaurant in Malaysia?
The launch of the TamJai Mixian restaurant in Malaysia represents a significant step in TJI’s strategic expansion in the rapidly growing Southeast Asian market.
What does TamJai Mixian offer?
TamJai Mixian is known for its carted noodles with soup bases, which come in varying levels of spiciness and a wide selection of toppings.
What is the future expansion plan of the Tam Jai International group?
Apart from their recent expansion into Malaysia, Tam Jai International also has plans for future expansion into the Philippines.
