Pop star Rihanna has uploaded visuals from the advertising campaign for her new cosmetics line Fenty Beauty by Rihanna on Instagram.
The Barbados-born entertainer has 56.2 million followers on the social-media site.
Little information has been released yet about the beauty line, created in collaboration with Kendo, the LVMH group’s subsidiary which also works on Kat Von D and Marc Jacobs Beauty.
Rihanna presented her first make-up product, a bronze lip gloss with a glistening rosy shimmer and “holographic” effects 12 months ago at a catwalk show for Fenty Puma, the line designed in collaboration with German sports brand.
Fenty Beauty by Rihanna will be available at Sephora stores and on the perfumery retailer’s e-shop from Friday.
This is not Rihanna’s first foray into make-up. She had a collaboration with Mac Cosmetics in 2013.