Starbucks has inaugurated a new outlet at the peak of Fansipan, making it the highest Starbucks branch in Asia.
Positioned 3063 meters above sea level, the store is a part of the Sun World Fansipan Legend tourism complex in Sa Pa, located in the northern region of Vietnam. This new Starbucks outlet not only broadens the company’s presence in popular tourist destinations, but also signifies another milestone in its market expansion.
Regarding this notable accomplishment, Chi Nguyen, Starbucks Vietnam’s Public Affairs Manager, stated, “This achievement signifies the unwavering support from our customers and partners. The store, with its stunning location and design that embraces both the local culture and Starbucks’ craftsmanship, will unquestionably become a must-visit spot for travelers from Vietnam and from around the globe.”
The design of the outlet draws inspiration from architectural elements typical of Sapa. The exterior showcases a sage-green facade and integrates local textiles. In contrast, the interior utilizes wood textures, neutral tones, and greenery to replicate the surrounding highland scenery.
Additionally, a personalized sandblasted glass artwork positioned above the bar illustrates the contours of Fansipan and Vietnam’s coffee-growing regions. The seating areas are purposefully arranged to provide visitors with a panoramic view of the surrounding mountains.
To celebrate the inauguration, Starbucks Vietnam has launched a limited-time Cloud Macchiato beverage series. These beverages will be available in both hot and iced versions at Starbucks outlets throughout the nation.
Starbucks made its first entry into Vietnam in 2013, opening in Ho Chi Minh City. The brand now boasts over 150 stores spread over 25 cities and provinces in the country.
Where is the highest Starbucks store in Asia?
The highest Starbucks store in Asia is located at the peak of Fansipan in northern Vietnam.
What unique design elements does the Fansipan Starbucks store feature?
The Fansipan Starbucks store embraces local architectural influences, featuring a sage-green exterior that incorporates local textiles. The interior uses wood textures, neutral tones, and greenery to reflect the surrounding highland landscape.
What special beverage series has Starbucks Vietnam introduced to celebrate the new store opening?
To commemorate the opening of the new store, Starbucks Vietnam has introduced a limited-time Cloud Macchiato beverage series, available in both hot and iced versions.
