Global spirits manufacturer, Suntory, has introduced a new flavour to its product range – Minus 196 Lemon & Passionfruit. This debut marks a first for the brand in the local market, as it is the first time they have combined two fruit flavours in a single product.
This latest addition comes on the heels of an extended phase of significant branding activities. Suntory has been a key sponsor for events such as the Laneway Music Festival and has established ‘Konbini’ pop-up bars across Sydney, Melbourne, and the Gold Coast.
The Lemon & Passionfruit variant joins an already diverse Australian product lineup, which includes flavours such as Double Lemon, Double Peach, and Double Grape.
Consumers can now purchase this new product in both four-pack and 10-pack formats from leading liquor retailers across the country.
The team at Suntory is excited about this launch, with Johnny Morgan noting the distinctiveness of the Minus 196 range, owing to the innovative Japanese craftsmanship behind it. “With the introduction of our first combination flavour – Lemon & Passionfruit – we aim to redefine how true fruit-forward refreshments should taste,” he said.
This launch follows Suntory Minus 196’s introduction of its lemon vodka in Australia last year.
What is the new flavour that Suntory has introduced?
Suntory has introduced a new flavour to its product range – Minus 196 Lemon & Passionfruit.
What’s unique about the new Minus 196 Lemon & Passionfruit flavour?
The uniqueness of this product is that it is the first time Suntory has combined two fruit flavours in a single product.
What are the other flavours in the Australian product lineup of Suntory?
The existing Australian product lineup includes flavours such as Double Lemon, Double Peach, and Double Grape.
