CraftCo Brands, a renowned American spirits company, has announced plans to bring its prestigious bourbon labels, Joseph Magnus & Co and Fox & Oden, to Australian markets. The venture will be realized through an exclusive distribution deal with Honey Barrel.
The first batch set to grace Australian shores includes four distinctive expressions: Joseph Magnus Cigar Blend Bourbon, Murray Hill Club Bourbon, Jos A Magnus Bourbon, and Fox & Oden Double Oak Bourbon.
Ali Anderson, the CEO of CraftCo Brands, revealed that the move into Australia is a calculated strategy, given the country’s deep-rooted whiskey knowledge and high standards. He stated that the entrance into the Australian market is far from casual, considering the heightened expectations and sophisticated whiskey knowledge present.
The CEO further emphasized that Joseph Magnus and Fox & Oden are designed on a foundation of blending precision combined with expert finishing. He expressed his belief that the Australian consumers will highly appreciate this level of craftsmanship.
CraftCo has an impressive reputation for its Joseph Magnus range, particularly for its blending and cask-finishing techniques. On the other hand, Fox & Oden Double Oak stands out for its intricate barrel selection process and secondary maturation, which significantly contributes to the development of its unique flavor profile.
Honey Barrel’s Kia Rasteh and Jack Carter expressed their confidence in the brands and their anticipation for the collaborative endeavor with the CraftCo team. They disclosed their long-standing admiration for the brands and their reputation for crafting memorable, high-quality whiskeys through expert blending and finishing.
The duo also acknowledged Australia’s world-class bar and whiskey culture, expressing their certainty that these expressions will secure their spot on top-tier back bars and retail shelves.
Starting this month, Joseph Magnus & Co and Fox & Oden will be readily available through select premium retailers and on-premise venues nationwide.
What is the strategy behind CraftCo Brands’ entry into the Australian market?
CraftCo Brands views Australia as a strategic market due to its deep whiskey knowledge and high standards. The company believes the Australian consumers will appreciate the high level of craftsmanship in their products.
What are the distinctive characteristics of the Joseph Magnus and Fox & Oden brands?
Joseph Magnus is known for its expert blending and cask-finishing techniques while Fox & Oden Double Oak is renowned for its intricate barrel selection process and secondary maturation, contributing to its unique flavor profile.
Where will Joseph Magnus & Co and Fox & Oden be available in Australia?
Beginning this month, these brands will be available at select premium retailers and on-premise venues nationwide in Australia.
