A sushi entrepreneur from Japan, who goes by the moniker “The Tuna King”, set a new record when he purchased a colossal bluefin tuna for an unprecedented 510.3 million yen (approximately US$3.25 million) at an auction held on Monday.
Kiyoshi Kimura, the owner of a chain of sushi restaurants, emerged as the highest bidder at the esteemed annual New Year auction in Tokyo’s primary fish market. The 243-kilogram tuna that fetched this record price was caught off the northern coast of Japan.
Kimura candidly expressed his surprise at the rocketing price of the fish. “I had hoped we could secure the fish at a somewhat lower cost, but the price escalated rapidly,” Kimura revealed in the wake of the predawn auction at Tokyo’s main fish market.
Despite the staggering cost, Kimura remained optimistic about his purchase. “The price certainly caught me off guard…but I am hopeful that the consumption of this lucky tuna will invigorate as many people as possible,” he asserted to journalists.
As the president of Kiyomura Corp., the Tokyo-based company operating the Sushizanmai sushi restaurant chain, Kimura showcased the 243-kilogram bluefin tuna at his flagship restaurant in Tokyo on January 5, 2026, following the New Year’s auction at Toyosu fish market.
This auction price is the highest on record since data regarding such figures started being compiled in 1999. The previous record was 333.6 million yen, paid for a 278-kilogram bluefin tuna in 2019, after the fish market relocated from its traditional Tsukiji location in central Tokyo to a more modern facility.
Last year’s highest bid was 207 million yen for a 276-kilogram bluefin. After this year’s auction, the hefty tuna was promptly prepared into sushi and sold for around 500 yen (about US$3) per roll.
Diners at one of Kimura’s restaurants in Tsukiji were delighted to partake in such an auspicious meal at the start of the year. “Having had the privilege of eating something so fortunate as the year begins, I feel like I’ve started the year on the right note,” shared 19-year-old Minami Sugiyama. Another patron, a 40-year-old Shinto priest named Kiyoshi Nishimura, shared a similar sentiment, praising the taste and texture of the tuna.
During the COVID-19 pandemic, the New Year tuna prices plummeted to only a fraction of their regular peak prices as restaurants reduced their operations. However, the purchase of the bluefin tuna this year signals a potential recovery and brighter future for the Pacific bluefin industry.
What is the highest price ever paid for a bluefin tuna?
The highest price ever paid for a bluefin tuna was 510.3 million yen (approximately US$3.25 million), by entrepreneur Kiyoshi Kimura in 2026.
Who is Kiyoshi Kimura?
Kiyoshi Kimura, also known as “The Tuna King”, is the president of Kiyomura Corp. and the owner of the Sushizanmai sushi restaurant chain in Tokyo.
How has the COVID-19 pandemic affected the tuna industry?
During the COVID-19 pandemic, prices for New Year tuna decreased significantly because restaurants had to scale back their operations.
