Acne Studios, a leading fashion house from Sweden, has made its debut in Thailand with the inauguration of its first outlet at Siam Paragon, located in Bangkok.
The new store, nestled in the heart of the city’s primary shopping area, mirrors the brand’s distinctive, minimalist retail design concept with a specific emphasis on materials. Conceived by the brand’s creative director Jonny Johansson in collaboration with Halleroed, a renowned Swedish architecture firm, the store’s innovative design language is seamlessly integrated with Acne Studios’ worldwide aesthetic.
Pink granite is the highlight of the store’s design, utilized extensively throughout the facade, flooring, and structural pillars. It plays a pivotal role in establishing the brand’s unique visual identity and setting a unique ambiance for the store.
The Siam Paragon store will showcase Acne Studios’ Autumn/Winter 2025 collections for men and women. Customers can also shop for shoes, accessories, and the brand’s latest product, the Camero bag.
The opening of the Bangkok store marks yet another milestone in Acne Studios’ ambitious expansion plan across the Asia-Pacific region. The inauguration follows closely on the heels of the recent launch of a flagship store in Tokyo’s Aoyama district, as the brand seeks to intensify its presence in key regional markets renowned for high-end contemporary fashion.
What design concept does the new Acne Studios store in Bangkok follow?
The store mirrors the brand’s distinctive minimalist retail design concept with a specific emphasis on high-quality materials. It features an extensive use of pink granite, setting a unique ambiance for the store.
What products does the new Acne Studios store offer?
The store offers Acne Studios’ Autumn/Winter 2025 collections for both men and women. It also retails footwear, accessories, and the newly launched Camero bag.
What does the opening of the new store in Bangkok signify for Acne Studios?
The opening of the Bangkok store marks yet another milestone in Acne Studios’ ambitious expansion plan across the Asia-Pacific region. It follows the recent launch of a flagship store in Tokyo’s Aoyama district.
