Yum China, operating franchises such as KFC, Pizza Hut, and additional dining brands, has disclosed a stable growth in its third-quarter financial results, citing robust digital and delivery sales as primary contributing factors. These assets served to balance a tempered in-store sales trajectory in an increasingly cautious consumer market.
In the financial quarter culminating on September 30, the company recorded an annual revenue increase of 4%, amounting to USD 3.2 billion. In addition, Yum China reported an 8% rise in operating profit, reaching USD 400 million, which expanded margins to 12.5%.
The quarter saw system sales increase by 4%, bolstered by the opening of 536 new stores. Furthermore, same-store sales experienced a minor growth of 1%. Cumulatively, Yum China’s store count now totals 17,514, including 12,640 KFC outlets and 4,022 Pizza Hut locations.
Yum China’s growth was largely underpinned by digital sales, which accounted for an impressive 95% of total sales. Simultaneously, delivery sales experienced an upward surge of 32% year-on-year, contributing to 51% of the company’s total revenue.
Joey Wat, CEO of Yum China, expressed satisfaction with the company’s steady performance within a dynamic market, attributing the positive growth to expanding store openings, encouraging same-store sales growth and margin expansion.
KFC emerged as the primary growth driver for the company, noting a 5% rise in system sales and a 2% same-store growth. Throughout the quarter, KFC expanded by 402 new stores, with 41% operating as franchises. KFC’s operating profit increased by 6%, amounting to USD 384 million and improving margins to 16%.
Meanwhile, Pizza Hut demonstrated moderate growth with a 4% rise in system sales and a 1% increase in same-store sales. An additional 158 new outlets lifted the operating profit by 7%, resulting in USD 57 million.
Collective membership across both KFC and Pizza Hut escalated 13% year on year, reaching 575 million. This growth saw member sales contributing to 57% of total system sales.
Wat also emphasized the swift expansion of both Kcoffee, now with over 1,800 outlets, and Kpro, a concept brand focusing on energy bowls and smoothies. The latter brand has expanded to over 100 locations in top-tier cities.
Looking forward, Yum China anticipates opening between 1,600 to 1,800 new stores within the current year, with a higher proportion of franchised locations. The company aims for 40-50% of new KFC stores and 20-30% of new Pizza Hut locations to operate as franchises. The company also intends to continually innovate their menu offerings to encourage customer loyalty and repeat visits.
What is the primary growth driver for Yum China?
The primary growth driver for Yum China is its KFC brand, which experienced a 5% rise in system sales and 2% same-store growth.
What contributed to the robust growth of Yum China’s digital and delivery sales?
Yum China’s digital channels, franchise strategy, and flexible store formats contributed to the significant growth in its digital and delivery sales.
What are Yum China’s future expansion plans?
Yum China plans to open between 1,600 to 1,800 new stores in the coming year, largely focusing on franchised KFC and Pizza Hut locations. It also plans to continue innovating its menu offerings to encourage repeat customer visits.
