Tata Motors group global wholesale has gone down by 32 percent at 72,464 units in August 2019 including the Jaguar Land Rover Business. In the same month, global wholesale of Tata Motors commercial vehicle (CV) division was down by 45 percent at 25,366 units while global wholesale of passenger vehicle (PV) division was down by 22 percent at 47,098 units. Global Wholesale of Jaguar Land Rover stood at 39,615 units which include 4680 units of the CJLR business, JLR’s China joint venture with Chery Automobiles. In August 2019, Jaguar sold 10,097 units while Land Rover sold 29,518 units of SUVs.
The overall de-growth in Tata Motors business is due to the slowdown in the Indian auto business which has adversely affected its domestic business while JLR sales in global markets aren’t adding up substantially. Tata Motors PV sales were down by 58 percent in August 2019 at 7316 units as compared to 18,420 units which were sold a year ago. The company has announced attractive discounts ahead of the festive season in a bid to cash is the demand and recover its lost market share. In the April – August 2019 period, its market share went down by 1.39 percent at 5.41 percent.