Legendary British rock band The Rolling Stones are opening their first flagship store in London next month.
The RS No. 9 Carnaby exclusive fashion and merchandise store is launching in Soho, a destination famous for its association with 60s-era rock music culture. The shop will open in partnership with music & fashion merchandising label Bravado and jointly curated by the two parties.
“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store,” said the Rolling Stones.
“We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”
“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy,” said Bravado CEO Mat Vlasic.
“RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”