Japan’s Fast Retailing plans to launch its Uniqlo clothing brand in Sweden with an initial store in Stockholm this year.
Taking on its rival H&M in its home market, it marks the cut-price brand’s debut in the Nordic region.
Uniqlo has fewer than 70 stores in all of Europe, and Fast Retailing CEO Tadashi Yanai says he wants to overtake H&M and Zara parent Inditex of Spain as the world’s top apparel retailer.