Vietjet evolving as a Consumer Airline in its next phase development

Fast growing Vietjet is evolving to become a “Consumer Airline” in its next phase of development, according to its President and CEO, Nguyen Thi Phuong Thao, at the APEC CEO Summit 2017 in Danang, Vietnam.
Speaking at the session themed “Connecting for Growth,” Nguyen said Vietjet is heading to build up the airline that serves consumption demands, using e-commerce platform and logistics and consumption product distribution system.

“We are leading a digitalization and automation trend in the 4.0 technology revolution. I believe that direction plays a very important role to fulfill the target of – connecting for growth,” she said.

Sharing the Vietjet success story, Nguyen said “our pride named Vietjet” is a typical corporate culture trait which is the key of success for all our plans, all strategies and all ambitions.

“Each of us is proud of being a member of our organization. We do strongly believe that with the connection of civilizations and nations and cultures, trading sectors which create ecological systems for human development and economic growth, there is a prosperous and brighter future in the sky. We are dedicated to realizing that future soon.”

She also presented the Vietjet vision with a global development plan that comes with efforts to build up the airline into a multi-national company and multi-cultural environment homing staff from more than 30 countries.

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Defined by our motto “Sky Connection,” Vietjet international routes now account for more than two-third of our operating network, she said.

“We are heading our international network via interlines with credited airlines in the world. We successfully did it with Qatar Airways, doing it with Japan Airlines and will do it with Asiana soon. We are also working with one carrier in the US and one carrier in EU for possible co-operations. Other than standard low-cost carriers which can only fly around with a radius of less than three hours, in a very near future, our passengers can fly to many destinations around the world,” she added.

At the helm of Vietjet’s rapid expansion, Nguyen Thi Phuong Thao has been named by Forbes as one of the world’s top 10 power women in business. It is her ambition to grow Vietjet, which she founded in 2011 into an international airline. Vietjet, the first airline in Vietnam to operate as a new-age airline with low-cost and diversified services, was listed in the country’s largest IPO on the Ho Chi Minh City Stock Exchange last February.

After only five years of operation, Vietjet has captured the biggest share of the Vietnam local market and become the country’s largest domestic carrier.

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The APEC CEO Summit 2017, held in Da Nang between 8 – 10 November, 2017 is Asia-Pacific’s premier business event. It provides unparalleled opportunities for global business executives to engage in dialogue with APEC Leaders, high-level government officials and influential thought leaders.

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