Fruit prices in Vietnam, including watermelon and orange, have drastically dropped to VND1,000–5,000 (3.8-19 U.S. cents) per kilogram. This decrease is attributed to a slump in domestic demand coupled with strict quality control enforced by China, a major importer.
In Gia Lai, a province located in the central region of Vietnam, watermelons are currently fetching VND1,000-VND5,000 per kilogram. Only high-quality fruits are attracting significant prices as traders are exercising selectivity in their purchases. This situation has led to considerable financial losses for local farmers. One farmer noted a seasonal loss exceeding VND50 million, while another reported losses of VND500 million from her eight-hectare watermelon farm.
Farmers have pointed to a significant decrease in domestic demand this year, alongside slow exports to China, unlike in previous years where sales often surged post-Lunar New Year holidays. If prices continue to dip, the situation in Gia Lai could worsen, given that over 90% of watermelon farms spanning 2,733 hectares are due for harvesting in the coming months.
Similarly, the price of oranges in the southern province of Vinh Long has slumped to VND1,000-3,000 per kilogram. This has resulted in farmers experiencing losses of VND100-200 million per hectare. One farmer, who cultivates nearly a hectare of oranges, is considering switching crops after incurring severe losses this year.
This price drop has pushed traders to sell their goods at heavily discounted rates on the streets of Ho Chi Minh City. Here, piles of oranges and watermelons are stacked up for sale at VND5,000 per kilogram and VND10,000 respectively. Prices of other produce such as tomatoes, green beans, and okra have also halved within a month, with tomatoes trading between VND10,000-25,000.
Dang Phuc Nguyen, the general secretary of the Vietnam Fruit and Vegetable Association, attributes the drastic price drop to China imposing stricter quarantine controls and quality standards. As Vietnam’s largest agriculture produce buyer, these new measures have a significant impact on the local market.
Furthermore, local testing laboratories in Vietnam are overwhelmed, leading to longer inspection times and an increase in risks for traders. The ongoing conflict in the Middle East has also led to a 50-66% surge in logistics costs. Consequently, exporters who cannot bear these costs are opting to sell their products domestically, causing a supply glut.
The Binh Thuan Province Dragon Fruit Association reported a significant increase in air freight costs to Europe, which has jumped from $1.5 per kilogram to $7-8. This price surge has forced many traders to sell domestically at discounted prices. Exporters are looking into new Asian markets such as Japan and South Korea, but they acknowledge that these markets cannot immediately compensate for the loss of traditional markets.
What has led to the drastic drop in fruit prices in Vietnam?
The fall in prices can be attributed to decreased domestic demand and China’s stricter quality control measures, which have slowed exports.
What is the impact of the falling fruit prices on local farmers and traders?
Falling prices have led to significant financial losses for farmers and forced traders to sell their goods at heavily discounted prices.
What steps are Vietnamese exporters taking in response to the current situation?
Exporters are seeking new markets in Asia, such as Japan and South Korea, and selling their produce domestically due to increased logistics costs and extended inspection times.
