Vietnam’s prominent dairy firm, Nutifood, has partnered with Australia’s Viplus Dairy to launch a new international brand known as GippsNature.
This new venture, named Viplus Nutritional Australia, has been established with an aim to develop and market GippsNature as an elite nutritional brand. The brand’s foundation is rooted in Australia’s predominant “nature-first” philosophy.
GippsNature is set to offer a vast variety of products for every age group, from children to the elderly. It is scheduled to make its debut in Vietnam in the third quarter of this year, and there are future plans to take the brand global.
Minh Bao Tran, Vice Chairman of Nutifood, emphasized the company’s objectives aren’t confined to merely producing milk. Instead, they aim to cultivate comprehensive nutritional solutions. GippsNature is the embodiment of a long-term strategy between ViPlus Dairy, boasting a commendable 130-year history, and Nutifood, which adds innovation and in-depth understanding of the Vietnam market to the mix.
ViPlus Dairy, situated in Gippsland, has a rich portfolio that includes infant formula, adult nutrition powders, and pregnancy and lactation formulas. Nutifood, on the other hand, was established in 1989 and runs six factories in Vietnam, along with one in Sweden. Nutifood’s renowned brands include Grow Plus+, Nuvi Grow, Ong Bau Cafe, and Nutimilk.
What is the focus of the new joint venture, Viplus Nutritional Australia?
The joint venture aims to develop and market GippsNature as a premium nutritional brand, emphasizing Australia’s “nature-first” philosophy.
When and where is GippsNature set to launch?
GippsNature is slated to launch in Vietnam in the third quarter of this year, with plans for global expansion in the future.
What products does GippsNature plan to offer?
GippsNature will provide a wide range of products catering to all age groups, from children to seniors.
