VinFast is dominating the small crossover utility vehicle (CUV) market in Vietnam, capturing more than 64% of sales in the first half of 2025, leaving competitors like Toyota far behind. In a remarkable surge, the VinFast VF 3 model emerged as the star performer, racking up sales of over 23,000 units. This impressive figure represents 28% of the total 83,100 small CUVs sold in Vietnam during this period. Not far behind, the VF 5 sold 21,800 vehicles, while the VF 6 claimed third place with 8,500 units.
In stark contrast, Toyota managed to secure only a 12.8% share of the market, with its Yaris Cross and Corolla Cross models ranking fourth and sixth, respectively, having sold 5,400 and 3,600 vehicles. Mitsubishi’s Xforce followed closely in fifth place with 4,500 sales, while other contenders like Hyundai Creta, Kia Seltos, Honda HR-V, and Kia Sonet rounded out the competitive landscape.
Once a formidable force in the small CUV sector, Kia has found itself facing increasing challenges. The brand, which led the market in 2023-2024 with its Sonet and Seltos models, has seen its sales dwindle to just above 5,000 vehicles for a market share of 6.1%. Competing Japanese brands and the rising trend of affordable electric vehicles have contributed to this shift.
Mitsubishi and Hyundai are closely matched, each holding just over 5% of the market share, while Honda and Mazda account for 3% apiece. In a market where electric vehicles are becoming the new black, will Kia find a way to revitalize its appeal, or is it merely a case of letting the ‘bigger fish’ swim ahead?
What percentage of the small CUV market did VinFast capture in the first half of 2025?
VinFast captured over 64% of the small CUV market in Vietnam.
Which VinFast model topped the sales, and how many units were sold?
The VinFast VF 3 topped the sales charts with over 23,000 units sold, accounting for 28% of the small CUVs sold in the country.
How are Toyota’s models performing in comparison to VinFast’s?
Toyota’s top models, the Yaris Cross and Corolla Cross, ranked fourth and sixth, respectively, but combined, they only secured a 12.8% share of the market.
